In 2015 J&B sponsored the Festival Internacional de Benicàssim, adding our unique twist to the largest music festival in Spain.
We brought people together with games to play. We kept the good times going with our jukebox. We captured the fun of the fair in our bespoke photobooth. And we gave everyone the chance to sample our best Scotch, as well as our new honey infused spirit drink.
Using J&B Rare and J&B Urban Honey, we also got Maximiliano Raigal, the legendary mixologist, to create and serve four exclusive cocktails made to match everyone’s music taste – FIB Rocks, Electro Choc, Red Rock and Honey Pop.
With selfies on screen, a silent disco and a VIP bar too, J&B and FIB united to celebrate four unforgettable days.